Within 4 Walls.........
We specialise in providing well-known and established Talent for Film,TV, Commercials, Advertising, Print. Creative Production as well as Celebrity Endorsements.
Laurence Edney - Director and Co Founder
Began his fashion career in modeling in 1987. After a couple of years he was introduced to Brad Parsons who was at the time heading the men's division at Premier. This is when Laurence's career really took off. Within a year Laurence had become one of the most sought after male models in London and on the international circuit. Working domestically and internationally with such leading photographers as Bruce Webber, Mario Testino, Aldo Fallai, Corrine Day and Ellen von Unwerth . Shooting editorials for GQ, Arena, Elle and vogue. Campaigns and advertising for Versace, Armani and Hugo boss. As well as appearing in over 100 television commercials.
His career has spanned nearly 3 decades.
In 2009 Laurence set up a photographic company called The LaRoache Brothers with Wig magazine owner and international photographer Wolfgang Mustain. They shot for magazines including 125, Glass, Tirade and Schon. They were based in London and worked all over Europe and the rest of the world. Their work graced the cover of the book “ New Fashion photography” .
Brad Parsons - Co Founder
Began his career in his native Australia. He moved to England in 1989 and shortly thereafter became a model agent in London.
Working as a talent agent for Premier Models and soon became the director of the Men’s Division, he was responsible for launching models careers in Europe and across the world and many National Model competitions.
He has appeared in documentaries as well as a guest on a number of TV shows.
Brad then became the director of Boss Models London and helped launch the 1st online booking system for models in 1994. During this time he organized a nation model search in conjunction with Channel 4. Also working with many of the worlds leading brands including Versace, Calvin Klein, Prada and Hugo Boss. With a decade of experience to his credit Brad decided to relocate to work in Los Angles in 1999 to help launch Blue Model Management. Always having had an interest in the production side of the business.
In 2000 Brad began working in production living between London And Los Angeles . he has in excess of 500 productions in his portfolio and has worked all over America and Europe for both Domestic and International clients. He’s also involved in the creative visual needs of many of his clients along side sales and client management. With such names as :-Neiman Marcus, Jimmy Choo, Next Directory,Target, Chicos, Saks, Christian Dior, Toyota, BMW, Vanity fair and Italian Vogue to name a few.